People can not depend on the sustainability of their tasks if they have one. Company commitment is all but a by gone value. The middle class who are the working class are fading to the lower class.
Normally it is this flair that will make you choose the leading plum in any field you enter. Because there is already that desire to do your best because you like excelling in that field, the determination will follow.
There must be some link in between what sort of business sustainability you have and the topic(s) you blog about but the link needn't be direct and ideally must not be self-serving.
You know what marketing signals get you engaged and buying. Utilize those very same signals to broaden your reach. I went to a missionary fort in Utah last month that was run by the Mormon Church. They provided me a tour and were so engaging that I almost transformed (not actually but I was amazed). Their marketing worked. I kept in mind. After the tour they took my e-mail and address. Now they have 2 ways to keep me informed.
Company intelligence by itself won't make you sustainable. You should think about the toughness of your business. Since of change and your core resources, your item might end up being outdated so it's smart to looking at business sustainability these days invest time in identifying what it will require sustainable. Understanding how your rival worths their customer doesn't mean you'll replicate their success. Companies have long since tried to reproduce trade tricks and stopped working. Utilize your understanding of their success to direct you and concentrate on your company's center of gravity (its core competencies) and leverage them. A little R&D never ever harmed any service. Your continued focus should consistently be to improve your bottom line and understanding what your rivals are doing is essential to that success.